Waitrose rebrands its British ready meals which are made with meat from

first_imgLet’s test this. Describing a meat dish as ‘British lamb’ but making it from New Zealand lamb is…— Herdwick Shepherd (@herdyshepherd1) February 12, 2017 @waitrose can you explain this ?? British meals made with NewZealand #lambs 👿👿👿 #buybritish ?? pic.twitter.com/FOQXinBFMq— rattycastle (@rattycastle) February 12, 2017 Waitrose is to rebrand some of the ready meals in its “British” range because they use meat from New Zealand.The microwaveable meals will instead be labelled “Classic”, after criticism from consumers.The change will only affect recipes containing lamb, such as the Lamb Hotpot and Shepherd’s Pie. Products made from pork, beef and chicken will keep the “British” branding, as all the meat used in those comes from the UK. The problem was first noticed last year, at which stage stickers were places on the front of the packs to make it clearer that the lamb was from New Zealand.Now the supermarket chain is to go further with by rebranding the packaging.”We are about to re-launch the range with the branding “Classic”, removing the large ‘British’ reference from the front of pack,” a spokesman for the supermarket said. “This was only ever supposed to denote the origin of the recipe but we understand why confusion has arisen.” The supermarket is now looking into getting more British meat into its ready meals.The National Farmers Union (NFU) President Meurig Raymond told the BBC: “We made our concerns very clear to Waitrose right from the beginning on this product.”The inclusion of the word ‘British’ in the brand name despite the meat being sourced from New Zealand is misleading for shoppers – and it’s frustrating for British farmers, especially those who produce lamb Waitrose could have sourced.”center_img A farmer from the Lake District had started a poll on Twitter at the weekend asking whether the previous lamb labelling was acceptable or not.It attracted over 4,000 votes in 12 hours, with 97 per cent of respondents voting “Unacceptable (and a lie)”. @skier517 Hi Trish, ‘British’ is the name of the range of meals denoting the origin of the recipe. We understand why confusion has arisen.— Waitrose (@waitrose) February 13, 2017 Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings.last_img read more