Donations may become smaller & more ad hoc suggests Pennies research

first_imgDonations may become smaller & more ad hoc suggests Pennies research About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.  166 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis15 AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis15 More than a third of people in the UK say they may give more ad hoc donations to charity as a result of uncertain times, research from Pennies has suggested.39% of 2025 consumers questioned by independent consultancy Markettiers 4DC between 28th October and 7th November 2016 for digital charity box Pennies said they would make less frequent, smaller donations.A further 34% also said that if shop prices were to rise, they would reduce the amount they give to good causes.Alison Hutchinson CBE, Pennies chief executive, said;“The British public still value the feeling of making a contribution to causes and communities around them. What is changing, clearly, is the ways in which people wish to give – and for a growing number this is by what we term ‘feel good giving’; smaller, more ad-hoc acts of doing good. One way charities might work with this preference is by harnessing small, digital payments.”  165 total views,  1 views today Advertisement Melanie May | 14 March 2017 | News Tagged with: Research / statisticslast_img read more